Social Selling : Techniques to Influence Buyers and Changemakers (9781721387953)

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The digital landscape has changed buyers' habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.

Product details

• Format CD-Audio
• Dimensions 140 x 171 x 13mm | 73g
• Publication date 18 Jun 2019
• Publisher Brilliance Corporation
• Imprint BRILLIANCE AUDIO
• Publication City/Country Grand Haven, United States
• Language English
• Edition Unabridged
• Edition Statement Unabridged
• ISBN10 1721387951
• ISBN13 9781721387953

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